Archive Research Seminar in Marketing (SAMS)
This research seminar invites external and internal scholars to present and discuss ongoing projects. The seminar is open to all participants with a strong interest in ongoing marketing research (behavioral, quantitative, or strategy). In accordance with the evolving area of marketing, presenters will have backgrounds from various disciplines such as management, marketing, psychology, computer science, and aligned filed. Presenters will apply multiple methods to tackle their challenging research questions. This research seminar collaborates with the Swiss Academy of Marketing Science.
Date
Spring Semester 2024, on Thursdays
Location
Virtual: Zoom link on requests to (digitalmarketing@unilu.ch).
Contact
Prof. Dr. Reto Hofstetter
| Date | Speaker | Title | Location | time |
|---|---|---|---|---|
| Thu, Apr 18 | Dr. Felix Jan Nitsch | via Zoom | 04.15 - 05.45 pm | |
| Thu, Apr 25 | Marc Bravin | Quantifying Video Content: The MUVID App for Video Analytics | Room: 4.B46 | 03.15 - 04.00 pm |
| Thu, Apr 25 | Lucas Nann University of Lucerne | Should You Actually Combine Luxury and Virtuality? A Brand Essence Perspective | Room: 4.B46 | 04.00 - 04.45 pm |
| Thu, Apr 25 | Thomas Scheurer | Room: 4.B46 | 04.45 - 05.30 pm | |
| Thu, May 22 | Flavia Tinner | Variety-Seeking in Consumer Behavior: A Unified Framework Based on Neural Mechanism | Room: 4.B51 | 02.15 - 03.00 pm |
| Thu, May 22 | Katharina Dölp University of Lucerne | Understanding psychological and societal consequences of (mis) representation in advertising | Room: 4.B51 | 03.00 - 03.45 pm |
This research seminar invites external and internal scholars to present and discuss ongoing projects. The seminar is open to all participants with a strong interest in ongoing marketing research (behavioral, quantitative, or strategy). In accordance with the evolving area of marketing, presenters will have backgrounds from various disciplines such as management, marketing, psychology, computer science, and aligned filed. Presenters will apply multiple methods to tackle their challenging research questions. This research seminar collaborates with the Swiss Academy of Marketing Science.
Date
Fall Semester 2023, on Thursdays
Location
Virtual: Zoom link on requests to (digitalmarketing@unilu.ch).
Contact
Prof. Dr. Reto Hofstetter
| Date | Speaker | Title | Location | time |
|---|---|---|---|---|
| Thu, Sep 21 | Jenny Zimmermann, University of St. Gallen | # 1 – Research Seminar: | Room: 4.B54 | 04.15 - 06.00 pm |
| Thu, Nov 16 | Andreas Bayerl | # 2 - Research Seminar: | Room: 4.B54 | 04.15 - 06.00 pm |
| Thu, Dec 7 | Professor Anatoli Colicev | # 3 - Research Seminar: | Room: 4.B54 | 04.15 - 06.00 pm |
| Thu, Jan 18 | Rik Peters, Tilburg School of Economics and Management | via Zoom | 12.00 - 01.30 pm |
This research seminar invites external and internal scholars to present and discuss ongoing projects. The seminar is open to all participants with a strong interest in ongoing marketing research (behavioral, quantitative, or strategy). In accordance with the evolving area of marketing, presenters will have backgrounds from various disciplines such as management, marketing, psychology, computer science, and aligned filed. Presenters will apply multiple methods to tackle their challenging research questions. This research seminar collaborates with the Swiss Academy of Marketing Science.
Date
Spring Semester 2023, on Thursdays
Location
Virtual: Zoom link on requests to (digitalmarketing@unilu.ch).
Contact
Prof. Dr. Reto Hofstetter, David Finken
| Date | Speaker | Title | Location | TIme |
|---|---|---|---|---|
| Thu, Feb 23 | Andrea Luangrath, University of Iowa | # 1 – Virtual Research Seminar: | zoom | 04.00 - 05.30 p.m. |
| Thu, Mar 16 | Renana Peres, Hebrew University of Jerusalem | # 2 – Research Seminar: | Room: 4.B46 | 01.15 – 02.30 p.m. |
| Thu, Mar 30 | Chiara Longoni, Boston University | # 3 – Virtual Research Seminar: | zoom | 04.00 - 05.30 p.m. |
