CV

Thomas Scheurer is a postdoctoral researcher at the Institute of Marketing and Analytics, University of Lucerne. His research focuses on how emerging technologies impact consumers and society. Using a psychological and data-driven perspective, his main research focus lies on consumer interactions with Augmented (AR) and Virtual Reality (VR), and cognitive processing and opinion formation in large-scale online contexts.

In his research, he borrows from theories in cognitive and ecological psychology (e.g., spatial cognition, visual perception) and human-computer interaction. He works with different methodologies and incorporates both qualitative and quantitative (experimental and observational) data sources in his research.

In 2024, he completed his dissertation “More than Meets the Eye: Value Creation Potentials and Pitfalls of Augmented Reality Product Displays” under the supervision of Prof. Dr. Leif Brandes at the University of Lucerne. He previously studied consumer behavior, marketing, and economics at the University of Bern.

In addition, he acts as the program manager for the executive education “CAS Artificial Intelligence Management for Business Value” since August 2022.