Marina Pletscher, MA
Projects
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The Cranfield Network on International Human Resource Management
‘Cranet’ is an international network of business schools, formed which conducts a regular survey of Human Resource Management (HRM), enquiring into policies and practices in people management through a set of common questions. The survey is undertaken approximately every five years. The purposes of the survey are to provide high quality data for academics, for public and private sector organizations, as well as for students of the field, to inform research and to create new knowledge about Human Resource Management across the world. 2013–2026 -
The talent recipe: Multi-actor perspective on managing paradoxes of talent identification in organization
Identifying and managing talented individuals has been a major concern for line managers and a top priority for CEOs. This project focuses on the bedrock of Talent Management: Talent identification. In this project we explore how organizations identify their talents and what contextual factors shape these decisions. 2022–2026
Publications
- Jacob, N., & Pletscher, M. (2024). Auswirkungen der Talentidentifikation. personalSCHWEIZ, (7), 44–46.
- Jacob, N., & Pletscher, M. (20 June 2024). Aufgepasst bei der Talentidentifikation! cogito. Retrieved from https://www.unilu.ch/magazin/artikel/aufgepasst-bei-der-talentidentifikation/
- Pletscher, M. (2024). ‘Dem stimme ich nicht zu’. personalSCHWEIZ.
- Pletscher, M. (2024). Nicht alles, was glänzt, ist Gold: HR-Trends mit Vorsicht geniessen. personalSCHWEIZ.
- Pletscher, M. (2024). Storytelling in der Wissenschaft. cogito. Retrieved from https://www.unilu.ch/magazin/artikel/storytelling-in-der-wissenschaft/
- Jacob, N., & Pletscher, M. (2024). Talentidentifikation: Kopf oder Gefühl? Jahresbericht 2023 Universität Luzern, 35. Retrieved from https://www.unilu.ch/universitaet/portraet/jahresbericht/
- Pletscher, M. (2024). Talentmanagement für die Zukunft. HR Today. Retrieved from https://www.hrtoday.ch/de/article/talentmanagement-fuer-die-zukunft
- Pletscher, M. (2024). Wenn sich Hybridarbeit wohlfühlt. personalSCHWEIZ.
- Meyer, D., & Pletscher, M. (2023). Homeoffice-Pflicht für Alleinlebende. HR Today, (1).
- Meyer, D., & Pletscher, M. (2023). Homeoffice-Pflicht für Alleinlebende. HR Today. Retrieved from https://hrtoday.ch/de/article/homeoffice-pflicht-fuer-alleinlebende
- Pletscher, M. (2023). Humor am Arbeitsplatz? PersonalSchweiz.
- Pletscher, M. (2023). Talentstatus: Belohnung oder Bestrafung? PersonalSchweiz.
- Sender, A., & Pletscher, M. (2022). Human Resource Management in Bewegung. Cogito, (8), 28–29. Retrieved from https://www.unilu.ch/fileadmin/universitaet/dienste/unikomm/dokumente/cogito/cogito_9_2022.pdf
- Pletscher, M. (1 June 2022). Kommunikationskompetenz von Managern ist gefragt. PersonalSchweiz, (5), 30–31.
- Pletscher, M. (2022). HR Management von morgen: Trends, die bleiben werden. HR Today, 57. Retrieved from https://hrtoday.ch/de/article/hr-management-von-morgen-trends-die-bleiben-werden
- Kost, S., Pletscher, M., Sender, A., & Rutishauser, L. (2024). Managing talent in organizations - Insights and trends. First results of the project “The talent recipe: Multi-actor perspective on managing paradoxes of talent identification in organizations”. Retrieved from https://www.unilu.ch/fileadmin/user_upload/The_Talent_Recipe_Report_2024.pdf
- Kazlauskaitė, R., & Pletscher, M. (2023). Cranet Executive Report on International Human Resource Management: Summary and Analysis of 2021-2022 Survey Data (Chapter 9 Communication). https://doi.org/https://dx.doi.org/10.2139/ssrn.4647015
- Pletscher, M., Sender, A., & Staffelbach, B. (2022). HRM in Switzerland: People and Practices. CRANET STUDY REPORT 2022. Retrieved from https://www.unilu.ch/fileadmin/fakultaeten/wf/institute/hrm/dok/Forschung/Cranet_Study_Report_2022.pdf
Achievements
- Communication and Organizational Outcomes: Cumulative Dissertation. (Panel) contribution, Doctoral Research Seminar in HRM, Center for Human Resource Management (CEHRM), Universität Luzern, Luzern, 2024
- Listen To Your Team: A Multilevel Analysis of Upward Communication and Organizational Performance Across Cultures. (Panel) contribution, EIASM 39th Workshop on Strategic Human Resource Management, EIASM (The European Institute for Advanced Studies in Management), Barcelona, 2024
- Listen To Your Team: A Multilevel Analysis of Upward Communication and Organizational Performance Across Cultures. (Panel) contribution, Doctoral Research Seminar in HRM, Center for Human Resource Management (CEHRM), Universität Luzern, Luzern, 2024
- The jungle of talent journey: complexity and change in employee perceptions of being recognized as talents. Lecture, The 84th Annual Meeting of the Academy of Management, Academy of Management, Chicago, 2024
- Value of Employee Voice: The impact of bottom-up communication on organizational innovation and the moderating role of communication training for managers. Discussion contribution, EURAM Doctoral Colloquium, EURAM, Dublin, 2023
- When humor works: Impact of humor style similarity on supervisor-subordinate relationship. Lecture, EIASM 38th Workshop on Strategic Human Resource Management, EIASM, Prague, 2023
- To joke or not to joke? Impact of humor style similarity on supervisor-subordinate relationship. Lecture, Doctoral Research Seminar in HRM, Center for Human Resource Management, the University of Lucerne, Luzern, 2022
- Strategic Internal Communication: A Quantitative Analysis of Engagement Driving Approaches. Lecture, EURAM Doctoral Colloquium, EURAM, Winterthur, 2022
- Strategic Internal Communication: A Quantitative Analysis of Engagement Driving Approaches. Lecture, EIASM 37th Workshop on Strategic Human Resource Management, EIASM, Minho, 2022
- Strategic Internal Communication: a quantitative analysis of engagement driving approaches. Lecture, Doctoral Research Seminar in HRM, Center for Human Resource Management, the University of Lucerne, Luzern, 2022
- Educate, support, involve: effective strategies of internal communication. Lecture, Doctoral Research Seminar in HRM, Center for Human Resource Management, the University of Lucerne, Luzern, 2021
- Umgang mit Spannungsfeldern im Talent Management: Erste Ergebnisse aus dem laufenden SNF-Projekt «Talent Recipe». Lecture, 29. Treffen Netzwerk Center für Human Resource Management (CEHRM), Universität Luzern, Luzern, 2024
- Effektive Kommunikation in Organisationen. Presentation, Dies Academicus, Universität Luzern, Luzern, 2024
- The Jungle of Talent Journey: Complexity and Change in Employee Perceptions of Being Recognized as Talents. Presentation, Lucerne Research Seminar, Universität Luzern, Luzern, 2023
- Employee reactions to talent status communication: qualitative analysis of short-term reactions and long-term sense-making. Discussion contribution, AOM Submission Incubator, Organizational Behavior: A division of Academy of Management, Online, 2023
- Employee reactions to talent status communication: qualitative analysis of short-term reactions and long-term sense-making. Kick-off speech, EDEN DOCTORAL SEMINAR ON DEVELOPING GROUNDED THEORY, EDEN (EIASM), Brussels, 2023
- HRM-Landschaft Schweiz: Ergebnisse der CRANET-Studie 2022. Moderation, Abendveranstaltung Zürcher Gesellschaft für Personalmanagement, Zürcher Gesellschaft für Personalmanagement, Zürich, 2022
- Ergebnisse der aktuellen HR-Umfrage: CRANET-Studienbericht 2022 (Schweiz) und Implikationen für HR auf dem Schweizer Markt. Lecture, Spotlight.HR, Spotlight.HR, Basel, 2022
